Small businesses often have a tight marketing budget to work with, which can make promoting your business a challenge. The good news is, there are plenty of ways for you to market yourself to your customers without spending any (or much) money. Now as a business owner, you probably don’t have the time to research …
IT website example: Beast Code – Beast Code is a small-to-medium-sized technology company that develops software solutions. Now as a tech company and with a business name like that, I had high hopes for this site, and it did not disappoint—and not just with the spaceship homepage and warfighter tagline. Healthcare business website example – We start off …
E-commerce sales boomed in 2020 and beyond due to the COVID-19 pandemic. Since then, online shopping has continued to grow, as have competitors and changing demands from customers. If organizations invest time and resources into e-commerce marketing strategies, they can help establish, increase and retain their customer bases. E-commerce marketing strategies involve promotional tactics to drive …
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Growing your business is all about finding ways to widen your reach but refine your touch. Social media and search engines are great for reach, but personalization is tough. Email is great for personalization, but inboxes are crowded. SMS marketing is the perfect solution for this, giving you wide reach but also the ability to …
Perceived value is a customer’s view or appraisal of a product or service based on their perception of its costs and benefits. This includes whether it meets (or will meet) their needs and expectations, how it compares to competitors, and its quality. Studies have shown that our brain is wired to make choices based on emotional triggers—and …
What is SEO? Search engine optimization is an effective way to attract consumers to your online platforms — if you use it right. SEO is constantly evolving, and staying on top of the latest updates can be a challenge. However, it’s worth the effort: Some 70% to 80% of users focus exclusively on organic results and ignore paid …
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In Google Ads, search campaign optimization is not a set-and-forget task. The real work begins after you set up your Google Ads account. It’s the people who commit the time and effort to their accounts that will be successful with pay-per-click (PPC) advertising. How to Scale Google Ads Campaigns Effectively? In this article, we’ll explore …
Beginner marketers consider launching a social media campaign. Experienced marketers launch a social media campaign on Facebook. Smart marketers study all social media platforms and launch successful integrated social media campaigns on the platforms that are best for their business. Let’s be honest, social media marketing is a versatile, cost-effective and powerful tool to use for marketers and …
The development of technology and the presence of screens in multiple devices in our lives expanded the full range of usage of Motion Graphics. What before was used just to introduce technical information and set the mood for a story, nowadays serves a wide range of purposes. On television, Motion Design is used in the …
A business growth strategy is an action plan focused on increasing a company’s revenue and expanding its horizons. It can grow by employing a variety of techniques, based on its budget and competition. These methods can include reaching new customers, making product improvements, increasing market share, overcoming particular challenges, and more. Business Growth Strategies Market …